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189 influencers promoting e-cigarettes on Instagram were identified and their posts positively portrayed e-cigarettes (trendy/cool, flavours, hedonic value, features cessation aid and cost-effective)

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You may benefit from one or more of the following: Nicotine replacement therapy (NRT) makes quitting easier by easing intense withdrawal symptoms one of the main factors in failed smoking cessation efforts

What's promising is that we're all pretty much thinking along the same lines in terms of what needs to be done." Meeting targets The experience of the smoking ban in Ireland and elsewhere suggests that the ban itself will have limited impact on the government target of 21 per cent smoking prevalence by 2010